Known for its charm and historical relevance, Whitey Heights is an entrenched and well-established district in Hollywood Hills. It is situated in the lower portion of Cahuenga Pass right across the Hollywood Bowl. The luxury real estate in Whitley Heights features remarkable architectural designs and breathtaking exteriors, which are all hard to resist. So when it’s time for you to put your home for sale in Hollywood Hills, you must know that you will only land a good deal if your property outshines the others in the market.
Not sure how to sell luxury real estate in Whitley Hills? Read this article to learn three essential steps that will not only guide you on how to sell your property but also help you get top dollar for your luxury home.
Step #1: Look for a Real Estate Agent
The process of listing a luxury property and then selling it off is majorly different from other types of real estate. To make a mark and have your presence felt, you must enter the luxury property market niche with a solid knowledge of the market dynamics. You should have an idea of what is highly demanded, what are unique market properties, and how to efficiently value your property. As a luxury property owner, you may not be well versed when it comes to knowing the market, making hiring a knowledgeable real estate agent a great idea!
If you own a property in the Whitley Hills that you want to sell, the Pezzini Luxury Homes is a great option to opt for. Known as one of the leading real estate and property management companies in Los Angeles, Pezzini Luxury Homes has a noticeable presence in the luxury real estate market. Their experienced agents are trained to:
- Maintain confidentiality
- Screen the prospective buyers
- Contract negotiations
- Manage legal matters
- Formulate an efficient and profitable business plan
Step #2: Know Your Audience
Once you have an agent on board, the next step is to create a target customer persona that incorporates the key interest, requirements, and nature of the luxury homebuyers. Have gourmet kitchens and indoor pools? That’s nothing new in luxury homes. Remember that to attract affluent buyers, you need to ensure that your luxury home needs to go beyond basic luxury amenities. And since you can’t have all the possible features, you need to know what kind of market your property will generally appeal to.
List down all the special features your property has to offer and then have a rough draft of what kind of buyers those features will attract. For instance, if you have branded appliances installed, your target audience will be buyers who prefer those brands and identify with the lifestyle. If you are intending on including the highly affluent buyer who would pay top dollar for your luxury property, you must immerse yourself in peer groups of such people and try to understand their lifestyle needs. Similarly, if you want to attract foreign buyers, learn about their buying habits and behaviors.
A few tips on knowing certain types of audiences are:
- Some luxury buyers make solo buying decisions while others may involve a staff of decision-makers
- Young luxury home buyers have different buying habits than the older ones
- The needs and desires of international buyers tend to differ mainly from those of affluent local buyers
- Seasoned luxury property buyers have requirements that are usually different from first-time buyers
Step #3: Set the Right Price
This step is a very crucial one because it determines the profits you make on the luxury real estate in Whitley Hills. The price of a home reflects its value, and the value is what appeals to prospective buyers. You will have to work with an experienced agent to research the average luxury home prices in your area and then deciding a price that is market-competitive. A few factors to note when finalizing the selling cost of your home are:
- Number of rooms and bathrooms
- Kind of specialized rooms such as fitness, spa, and panic rooms
- Quality and quantity of amenities
- Advanced technological systems
- Architectural design
- The age of the property
The luxury real estate in Whitley Heights takes a lot of effort, money, and time to break into the luxury market. But with the help of a best real estate agent in Los Angeles, selling a luxury property can be a wholesome and fruitful experience. Call Pezzini Luxury Homes at 1-310-275-2076 today and get the help you need today.