Even though luxury homes in Bel Air garner a massive appeal due to their modern architecture, selling them becomes a hectic process because of the relatively smaller pool of buyers. Their specialized interior décor and advanced amenities may tempt many home buyers, but the high-end and expensive pricing makes them sit on the market for longer than intended.
If you need your luxury home in Bel Air to sell fast at a top-dollar price but are unable to do so, you are likely to miss out on some key points. Not sure what you’re doing wrong? Continue reading this article to learn the top 7 tips of selling a luxury property quickly!
1. Know Your Competition
When it’s time to sell our home, which was once a primary residence, emotions often get the best of us. You may view your luxury home to be the best of all, but this does not mean that it has no competition in the market. If you want to sell your property fast, it is essential to have an insight into the market, the pricing trends, and the features that are high in demand. Luxury home buyers are categorized as affluent buyers who are willing to invest in properties that appear to be promising. So, keep an eye on your competition and how they have been strategically priced based on their amenities.
2. Don’t Just Take Photos – Tell a Story!
Since many real estate listings are online these days, most luxury homeowners tend to upload numerous pictures of their properties. But do pictures always work? Not really. A simple photo of your extravagant infinity pool or lavish dining area will fall short in front of homes with better amenities. To attract potential buyers the moment they come across your listing, you can consider:
- Uploading a high-quality video featuring your home for sale in Bel Air
- Use professional pictures in a manner that narrates a story
- Highlight features of your home that are distinct and unusual
3. Market High-End Features
The pricing of your home will define its value – but not entirely. Some extremely highly-priced luxury homes may appear very basic in advertisements due to careless marketing. Research about your target audience and learn about their interests, desires, and priorities. Once you have an idea of what will complement their lifestyle, market your luxury home accordingly. A few factors that opulent homebuyers usually take into consideration are:
- The location of the property
- The type of housing, i.e., townhouse, mansion, condo, etc.
- Architectural design and the architect who undertook the project
- Brand-name appliances and furniture
- Amenities and specialized rooms
4. Emphasize the View
Whether you have decided to use flyers or a dedicated website for promoting your property, make sure that the content is on point. It has been reported that the fasted selling properties emphasized on describing the view around the luxury home. From beach views to the skyline, an apt mention of the panoramic scenery will instantly catch the buyer’s attention.
5. Mention if the Home is Ready for Move-in
A great selling point that catalyzes the home selling process is whether your home is move-in ready. While some luxury buyers can request custom fixtures and finishes, many are not interested in incomplete projects. In case your home was designed by or constructed by a company or person well-known in the industry, don’t hesitate to highlight the turnkey condition of your property.
6. Don’t be Afraid to Show-off
Owning a luxury home in Bel Air is a dream of many. The neighborhood attracts wealthy home buyers from all over the country who enjoy beautiful views and refreshing environments. So, if you have a luxury home that reflects comfort, peace, and luxury all at once, don’t shy away from making it apparent. During showcases or property visits, interact with prospective buyers, and reiterate what your home will have to offer them.
7. Use both Traditional & Modern Marketing Techniques
If you have been following all the right marketing techniques but still haven’t been able to reach out to your audience, try this tip. Integrate the conventional and modern marketing methods in your strategy to see booming results. For example, make a page on Instagram while also conducting open houses and advertising in old-school magazines.
Contact Pezzini Luxury Homes
Following these tips will be extremely rewarding. However, you will be able to sell your luxury home in Bel Air even more quickly if you have an experienced agent by your side. Pezzini Luxury Homes is a leading real estate company in Los Angeles and is known for its ‘white-glove’ service.